Cell phones have revolutionized the communications arena, redefining how we perceive voice communications. Traditionally, cell phones remained out of the hands of most consumers due to their high cost. As a result, cell phone carriers have invested time and resources into finding ways to give the systems higher capacity and thus lower cost. Cell phone systems are benefiting from this research and starting to develop into large-scale consumer products. You can find cell phones to compliment certain cell phone plans. In fact, some companies offer you a free cell phone when you register for one of their selected cell phone plans.

Today, cell phones are truly consumer electronics devices with over 59 million subscribers. The Nokia Bowl and Qualcomm Stadium are further evidence of the idea that cell phones are consumer electronics devices. Since cell phones have ceased to be an exclusive status symbol of high-powered lawyers and are now in the hands of millions of consumers, they are now incredibly cost sensitive. 

Specifically, it is not the cost of the device that counts, but the cost of using the device. As a result, the cell phone infrastructure is being optimized to allow calls to be placed as inexpensively and reliably as possible. Today, more than ever, cell phone companies are looking for ways to bring down the call cost to attain even higher market penetration, especially in metropolitan areas.